BRANDING & DESIGN
by Optical 88, Hong Kong
Brand Strategy & Direction / Brand Story Creation / Identity Design / Application & Packaging Design / Brand Book / Advertising & Promotion / Shopping Experience Creation / Retail Design & System Guideline / Project Management & Contracting
Brand Identity Design & Story Creation
BE A SMART EGG
Egg is a new beginning,
the birth of new life. From incubation,
to hatching, to breaking out to the
new world it represents the strive for new life.
It also represents the birth
of a new movement and a new era,
bringing energy and vitality.
Brand Strategy & Brand Book Creation
Shopping Experience Creation
An innovative sales model complemented
by a unique store layout creates a whole
new level of shopping experience.
Visual Identity & Application Design
Retail Design, Visual Design & Contracting