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ABOUT

BRANDING & DESIGN

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WORK

CONTACT

CONTACT

EGG

by Optical 88, Hong Kong

Brand Strategy & Direction / Brand Story Creation / Identity Design / Application & Packaging Design / Brand Book / Advertising & Promotion / Shopping Experience Creation / Retail Design & System Guideline / Project Management & Contracting

 
Brand Identity Design & Story Creation

BE A SMART EGG

Egg is a new beginning,

the birth  of  new life. From incubation,

to hatching, to breaking out to the

new world it represents the strive for new life.

It also represents the birth

of a new movement and a new era,

bringing energy and vitality.

 
Brand Strategy & Brand Book Creation
 
Shopping Experience Creation

An innovative sales model complemented

by a unique store layout creates a whole

new level of shopping experience.

COMPREHENSIVE

SHOPPING EXPERIENCE

 
Visual Identity & Application Design
 
Retail Design, Visual Design & Contracting

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